The pleasure trap is that business model in which you get involved with passion, create high expectations, and forget the principles of a business. 

Not all passions lead to success. 

Develop skills, not passions. 

There is a temptation that most entrepreneurs fall into. 

Even I went through this.

Never fall in love with a product, an idea, or a business concept. 

Always take the time to stop and ask yourself the right questions about the service or product you want to sell.

• Is this the direction I want to go? 
• Does my product solve a problem? 
• Is the market looking for what I sell? and so on...

Therefore, if you notice that after you've tried all the options you don't get any results, you need to reorient yourself and try things from a different perspective.