How do you find clients, who are your clients, and where do you find them?

Even if you have the best idea, the good and cheapest product or service, you can't sell it if you don't have customers. 

You need a well-designed strategy that will bring you more and more customers.



Online Business:

1. Owning a website 
2. Sales funnels
3. Landing pages
4. Email Marketing

Offline Business:

1. Free samples
2. Advertising panels
3. Sponsorships
4. Industry Events
5. Promotional materials
6. Business cards

Now that you know the essential strategies, the next step is to develop the „ Profile of the Ideal Customer ” 

The Ideal Customer Profile (Avatar) is a tool for analyzing the best customers of your business. 

It gives you the answer to 3 vital questions that point you in the right direction to acquire new customers, just like your most profitable customers.  

These are:

• What do my ideal clients look like – demographically and psychographically.
• Where do they find it – what online/offline channels are they spending their time on?
• Why do they buy my product – what problem does it solve, and what significant benefits does your product offer them?

The Ideal Customer Profile should be the basis of any marketing strategy, more than that, it is a powerful and valuable tool in any direction of your business, whether we are talking about marketing, sales, or customer service. 

The Ideal Customer Profile is essential in any activity that deals with customer acquisition and retention.